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      女性的购物心理分析 女人为什么喜欢买买买

      女人总是喜欢买买买,这是日常生活很多男生对女生甚至女性对自己会会有的认知,女性于购物总是有一些潜藏在体内的欲望,今天我们来做个女性购物心理分析,看看女人为啥喜欢买买买。
        一、女性购物的心理分析之环境因素的影响

        女性在选购商品时,易受环境因素的影响,包括商店环境、购物现场气氛、营业员的言行以及其他消费者的意见等。与男性相比,受到促销及同伴的影响而发生冲动性消费的情形在女性中较为普遍。

        二、女性购物的心理分析之情绪化消费

        情绪化消费在女性消费者当中是很常见的一种消费行为方式。情绪化消费主要有两种表现形式:一是在某种特定情绪下的错觉而引发的情绪化消费,常见的是发了工资就上街购物。发工资的时候,突然感觉自己好像一下子钱多了,就应该出去逛街,去买一点东西,慰劳一下自己。

        另一种情绪化消费则表现在与平常心境不同时的消费行为。许多女性心情不好或是碰到不愉快的事情时,就把逛街购物当成一种缓解压力、平衡情绪、宣泄无奈的办法。我不开心,所以我就是喜欢买买买,来让自己开心。

        三、女性购物的心理分析之购买目标模糊

        女性作为药妆品或化妆品的主要购买者,其购买行为虽然具有较大的主动性,但在通常情况下,女性消费者在逛街之前往往并没有什么具体的购买目标,购买目标比较模糊,大多数女性都喜欢逛商场,他们的许多消费行为就是在“逛”的时候发生的。

        四、女性购物的心理分析之追求新鲜、多样化的体验,展示自我。

        女性消费者对消费市场的好奇心远远强于男性,她们渴望尝试不同的生活方式和体验,比如在服饰、发型、等方面多样化,他们对新鲜的东西通常抱有强烈的兴趣,并身体力行。追求自己的个性化消费,突出自我。

        女人为什么喜欢买买买,除了女性特有的社交方式和心理活动,她们重视购物过程远远超过购物结果,潜在的原因多是缺乏自尊自信、内心空虚,只得用购物来填补。

      女性的购物心理分析 女人为什么喜欢买买买

        女性非常重视所购商品能带给她的感受,在购买过程中更谨慎、仔细,认真比较利害得失,追求商品的物美价廉。因此,商品的具体利益应该是可见、可感的。

        感情丰富、细腻,善于联想甚至幻想,是女性的心理特征之一。因此,女性的购买行为通常具有较强的感情色彩。

        其次,她们在掌握财政大权上的地位上升,也是重要原因。在现在的家庭消费中,女性常常是决策者、策划者和执行者,她们不仅对自己所需的消费品情有独钟,有购买决策权,同时,由于还承担了多种家庭角色,因此也是绝大数家庭成员生活用品的决策者和购买者,从而推动家庭消费的发展。

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